The New Fillmore

ASMBLY HALL
COMING TO FILLMORE

A husband and wife team of fashion entrepreneurs are taking over the space at 1850 Fillmore and opening a clothing boutique for young men and women they’re calling — and spelling — Asmbly Hall. They expect to open early in November.

Ron and Tricia Benitez — veterans of Levi’s and the Gap, as well as Quiksilver, Roxy and Speedo in Southern California — say they are targeting “the sophisticated prepster.” They’re aiming to create not only a store, but also “a creative space where fashion and art collide, and music intersects.”

A STUDIO FOR
JAMAROO KIDS

A new business that bills itself as “a fun place for parents to mingle and hang out while their children play and take classes” is opening October 1 at 2001 Pine Street. Jamaroo Kids will offer classes in dance, music, yoga and art to children seven and under.

OPEN NOW &
COMING SOON

The transformation of Fillmore Hardware at 1930 Fillmore into Cotelac, a clothing line from France, is complete, and the stylish new shop is now open for business.

. . . One Medical Group has opened at 2410 California Street, formerly the second location of Zinc Details. Zinc has now consolidated its operations at 1905 Fillmore.

. . . A new perfumerie is in the works at 2238 Fillmore, the former home of the Aumakua jewelry and craft shop.

. . . And Chase Bank's plans for a new branch in the neighborhood squeaked through the Planning Commission October 13 on a 4-3 vote. The branch will be located at 2429 California Street, the longtime home of Esrik Cleaners.

3 NEW RESTAURANTS
IN THE JAZZ DISTRICT

Three new restaurants are in the works on Fillmore south of Geary in the Fillmore Jazz District. All three will be in the old Century Theater building, which formerly housed Harput’s, at 1525, 1527 and 1529 Fillmore. And all three look to be exciting and inventive new spots.

Details have already begun to emerge about State Bird Provisions, an unusual new concept slated to open in November at 1529 Fillmore. It will be a reincarnation for the husband and wife culinary team that ran Rubicon, the ex-Financial District mainstay. The concept is mostly small plates offered on carts and trays.

It’s named for the quail, California’s state bird, which stars in chef Stuart Brioza’s signature crispy spiced quail dish.

“So far, so good,” says Brioza of their progress. “I love that first block of Fillmore south of Geary. It needs a little sprucing, but the old buildings and the old feel are great.”

The space next door at 1527 Fillmore will house Hapa, from Nopa veteran Richie Nakano, who will keep his Hapa Ramen stand at the Ferry Building.

Still to be announced: plans for the even more ambitious restaurant coming to 1525 Fillmore.