A NEW MARQUEE is in the works for the legendary Fillmore Auditorium at Geary and Fillmore.
The Planning Commission has unanimously approved changes to the city’s sign ordinance that would permit a 60-foot-tall vertical blade proclaiming both the storied rock ’n’ roll venue and the surrounding neighborhood. Currently signs can be no higher than 24 feet. The proposal now goes before the Board of Supervisors.
The new marquee would replace both the existing Fillmore sign, which rarely functions, and the illuminated check cashing signs below it. Drawings of the new sign considered by the Planning Commission report were said to be placeholders while the law is changed. The final design of the new sign is expected to be more artistically exciting.
Planning staff noted that because the building opened as the Majestic — a dance hall — it never had a historic marquee. It became the Fillmore Auditorium in 1954.