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what is gen z watching

IGTV is an incredible opportunity to cater to Gen Z audiences. Millennials are receptive to information that helps them make decisions and appreciate insights that come from other customers. Overall, millennials spend an average of 1.5 hours a day watching TV online and on streaming services. We have what you need to succeed on social. Millennials still watch traditional TV, but numbers are low compared to baby boomers and Gen X. More than 96 percent of the Generation Z cohort owns a smartphone and they’re using mobile devices to watch video. Gen Z is mainly heading to YouTube to be entertained. To effectively reach young fans, … Vloggers have also played a large role in Gen Z’s brand and product discovery, since this generation sees endorsements by influencers as more trustworthy and authentic than ones by celebrities and sports stars. Production teams need speedy workflows to keep up with demand and competition. The use goes back at least as far as 2016: Digital Natives: While Millennials grew up in a technologically savvy and connected world, younger … However, for millennials who watch TV, they’re more likely to stay on one channel vs. switching during commercial breaks. The key to reaching Gen Z with video is to promote content in the places this group spends the most time—on social media. When your videos are published online, it’s important that your audience can watch them, regardless of any disability or special needs. You can give your social media partners access to Rev, so they can upload videos for your team to transcribe or caption. Gen Zers also reported that they prefer to watch comedy and music videos in addition to how-to/tutorial video content weekly. And 47% of younger millennials watch their favorite TV shows on social media (when they’re available). In reality, Gen Z are under immense pressure to simultaneously manage their personal and professional brands to help them fit in while also standing out. Gen Z Turns to Ratings and Reviews Before Buying. never connected to the cord to begin with, continues to show signs of growth and popularity, more trustworthy and authentic than ones by celebrities and sports stars. TikTok’s user base grew extremely quickly to 800 million active users by mid-2019, with a majority of those users within the Gen Z age range. Generation Z, or Gen Z for short (also known as Zoomers), are the demographic cohort succeeding Millennials and preceding Generation Alpha.Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years. 7. Gen Z is redefining "sports" as we know it, evidenced by 52% of young males spending more time watching trick shot and dice-stacking videos than traditional sports content. Gen Zers can interact with brands on YouTube without leaving the platform. 62 percent believe increasing racial/ethnic diversity is good for society. Different generations consume video differently. Millennials are known for cutting the cord—in other words, ditching cable for online streaming services—but Gen Z was never connected to the cord to begin with. Interestingly, the majority of news viewed by Gen Zers is on Instagram via IGTV. Generation Z is buying online--and retail stores are taking the hit. Online personalities, known as vloggers, typically upload low-budget and highly personal videos of themselves where they connect with their audience (their “subscribers”). Millennials have the most buying power compared to other generations. Amazon Video Direct now also requires captioning on its videos. 7 out of 10 teenage Gen Zers watching more than three hours of mobile video a day. This makes influencer video campaigns more effective because viewers are more engaged and responsive. When creating campaigns, also consider the platforms Gen Zers spend the most time on. Generation X was named to represent an unknown factor, and Y and Z were selected as the letters following X. other names suggested for the cohort include iGeneration (iGen), Zoomers (a play on Baby Boomers) and Digital Natives. By working with marketing teams, your video production team can understand who your audience is and tailor video content accordingly. Each consumes more video content than generations before them. Keep videos short to hold viewers’ attention. The zoomers follow the millennials (also known as Generation Y), who follow the Gen Xers, who follow the baby boomers. 65% of Gen Zers use Instagram daily and 62% of Gen Zers use YouTube daily. 7. Generation Z and Living Preferences While Millennials helped lead to a revival in urban living, Generation Z shows different living preferences with an affinity to suburbia. Again, this generation is too young to remember 9/11; so far, the coronavirus pandemic appears to be their generation-defining event. Gen Z is mainly heading to YouTube to be entertained. They enjoy a variety of videos including watching influencers doing pranks, funny things, playing online games, or even just hanging out. They’re expected to spend a whopping $1.4 trillion by 2020. This video by David Dobrik was sponsored by Nerf, has over 7 million views, and over 4,000 comments. Video Editing › How Gen Z and Millennials Watch Video Content & What That Means for Production Teams. Just like Gen Z, millennials spend a considerable amount of time watching online videos. And unlike Instagram, the platform embraces spontaneous, point-and-shoot, no-budget clips. Gen Z watches network television at a similar rate to their parents—specifically Sunday Night Football, The Good Doctor on ABC, Young Sheldon on CBS, and CW’s sexed-up Archie Comics reboot Riverdale. Though both are considered the younger generations, there are many key differences between Gen Z and millennials, particularly in the content they consume. At the end of the video, viewers are invited to purchase David Dobrik merchandise. Gen Zers are less exposed to traditional news outlets compared to other generations. Combined, all millennials spend $600 billion every year. Slightly more than a quarter of Gen Z consumers go to the movies at least once a month, which is 53% more likely than Millennials. Most students prefer YouTube videos over textbooks, and many search for videos for DIY projects and how-tos. Captions ensure your videos are ADA compliant. Tags:Consumer Insights, Content Marketing, Niche Networks, Trends, YouTube. Videos need to be on the right platforms, with the right features (like captions and subtitles), in order for Gen Z and millennial audiences to watch them. In fact, almost all Gen Zers own a cell phone. Video plays a big role in millennials’ purchase decisions: Since millennials spend time researching products before they buy (either in-store or online), create ads that show products in action. and a huge community of freelancers to make speech-to-text greatness every day. Media headlines and marketing campaigns have given the millennial generation (born between 1981 and 1996) attention for years—but recently there has also been increased focus on the next youngest generation, Generation Z, which is made up of anyone born starting in 1997. What’s even more shocking is that the television set commands little respect from gen-Z either. And we’ll also explore how they view video meant for marketing purposes. Generation Z was born between 1997 and 2012, making the oldest members of Gen Z around 23 years old. 12 Gen Zers are keenly aware when they are being sold to, so content bombarded with cold marketing and logos is going to fail with this generation. Get our most popular posts, product updates, and exciting giveaway announcements directly to your inbox! Gen Z is the first generation to be considered digital natives. IGTV is a relatively new feature that lets users produce videos that run anywhere from one minute to one hour in length. Both ensure your audience is able to watch your videos even when sound is turned off or when they’re in different countries. With the growth of influencer marketing in recent years, influencers have more of a say in the types of products Gen Zers gravitate to. Fortunately, Rev integrates with YouTube, so your team doesn’t have to manually upload videos. It is new as a social platform and ad platform, and brands are taking notice and trying unconventional marketing campaigns. Transcripts can be available in as little as one hour and captions in three. Gen Zers are drawn to videos where the influencer is similar to them—in age and interests—and doing the same types of activities they do. Gen Z, people ages 7-22, are most likely to watch videos on social media. Consider creating video ads for social media and for TV. Members of this generation will put everything on the line to win. Similar to videos targeting Gen Z audiences, publish videos on platforms millennials spend the most time—streaming services, Instagram, and YouTube. Plus, with the Enterprise feature, your entire video production team has access to created content. Stress. Since YouTube has been around for the majority of their adolescence, Gen Z loves it and considers it their top preferred platform for consuming video content—in fact, 85 percent of teens watch content on YouTube. Affordable, fast transcription. As long as you put yourself in Gen Z’s shoes and give them the content they’re looking for, you will see success with these digital natives. Short videos also have a short turnaround time when you order captions and transcripts through Rev. As the platform evolves, we are seeing the rise of these TikTok influencers that post original content. A zoomer is, in the newest use of the word, a member of Generation Z, the generation of people born in the late 1990s and early 2000s. Compared to baby boomers, millennials are. 64% of millennials watch news online. Brand Implications The fact that Millennials and Gen Zers enjoy comedy video content the most is perhaps indicative of the fact that people in general feel burdened by the pervasive problems in society. Create video ads that play during or after the main video ends. We combine A.I. Video captions are ready in as little as three hours. Since these platforms are completely different from traditional television, movies, and the like, what exactly is this generation watching online? Plus, their video-viewing habits are radically different from other generations—and from each other. … The two most popular platforms are Instagram and YouTube. A blanket approach to video production doesn’t work. Also, create videos that include product demos and testimonials from previous customers. Gen Z, people ages 7-22, are most likely to watch videos on social media. Instead, they are attracted to social platforms, including YouTube and newcomer TikTok. Millennials are open to viewing ads during these breaks, but they have to be unique enough to draw millennials’ attention. In fact, in the past year, 70% of millennials watched YouTube to learn how to do something new or learn more about something they’re interested in. Self care and ideas to help you live a healthier, happier life. (Netflix is the top media source for Millennials.) Since influencers are creating content instead of you, provide them with production guidelines. Gen Zers are half as likely as millennials to watch live sports regularly and twice as likely to never watch. Ultimately, YouTube is Gen Z’s cable, and the fact that YouTube is their top entertainment source also changes the kind of content that they’re watching—drastically. Amazon Prime Video is the next popular option. The Great British Bake Off is a hit with Gen Z A poll of 2,000 adults, commissioned by online lettings agent Mashroom, reveals Gen Z have been glued to … Comedies rate high with 39% of Gen Z responding this is their favorite genre and action movies also rank high at 23% favorability. Gen Z wants to watch other peoples’ lives; they want to experience things through their eyes. For millennials in North America, Netflix is the top streaming service. YouTube is the top media source for Gen Z, with 76% saying they watch it weekly or more often, compared to 61% of Millennials. For millennials, social media is used for entertainment vs. sharing personal information and updates. Whatever the reason for watching videos, video production teams have to adapt to different audiences. Netflix is strict about the types of videos it streams on its service—it requires closed captioning on all videos. Generation Z is making waves, with their use of social media, technology and their own definition of success. Millennials, ages 23-36, prefer to watch TV online and on streaming services. Gen Zers spend more time online and stream more content than any other generation. Once the video is uploaded, choose whether you want to add in captions or foreign subtitles. Captioning ensures that videos are in-line with the requirements of the National Association of the Deaf (NAD). After all, according to a recent Pew study, 85% of teens use our platform, making it the most popular among teens.So earlier, this year we set out to better understand Gen Z behavior through the lens of YouTube to find out why they head there, what they’re watching, and how it makes them feel. Rev › Blog › They stream more online TV than any other generation—mainly on streaming services like Netflix, Amazon Prime Video, Hulu, and Disney Plus. 100% Guaranteed. Informative videos also reign high on YouTube as 85 percent of Gen Z teens turn to videos to learn something new or stay in the know. Also with plenty of short-form content available on demand, YouTube caters itself to the viewing habits of Generation Z’ers, who … 85% of Gen Z watched at least one online video in the past week to learn a new skill! 65% of Gen Zers use Instagram daily and 62% of Gen Zers use YouTube daily. It's time to roll the dice on dice-stacking. Search, watch, and cook every single Tasty recipe and video ever - all in one place! Generation Z came of age just as the Black Lives Matter movement was cresting, and they are far more comfortable with shifting views of identity than older generations have been. TikTok’s content is much shorter than content on YouTube, showcasing a feed of 15-second videos featuring lip syncs, viral dance crazes, and humorous Vine-like skits. Gen Z primarily watches YouTube videos primarily for entertainment. They don’t remember a time when the internet wasn’t available and access to information wasn’t at their fingertips. Teenage Gen Zers spend most of their time watching videos on YouTube (37%) and Netflix (35%). As Forbes puts it, the key to Gen Z is video content that’s relevant, meaningful, and authentic. You’ll not only find it easier to identify relevant influencers, but you’ll also end up with content that’s highly targeted and applicable. Even though your team isn’t producing these videos—you shoot your own additional content—give clear directions so that the resulting video closely matches your brand standards. You want audiences to immediately recognize your brand when they started watching influencer videos. Focus on these types of videos and corresponding platforms to see if there’s a change in the number of views and click-throughs. Getting viewers to engage with videos increases ad revenue for brands. Here are a few interesting facts about their streaming habits: Create videos with smartphone viewing in mind. In an increasingly demanding society, they are turning to things like slime videos and vloggers on YouTube in order to escape daily life and connect with their virtual “friends.” What separates the video platform from other social media platforms is its ability to reel in people to watch longer-form videos. 7. Others only watch videos when they need specific information. The company also has a catalogue of its own vetted influencers that brands can partner with. 30% of Gen Z believe YouTube ads are the most trustworthy type of ad—more than television, print, radio, and social media YouTube Influences Gen Z's Learning. This field is for validation purposes and should be left unchanged. 66% of millennials are turned off by promotional videos. What do they enjoy watching? Boris Johnson to urge Trump and other G20 leaders to do more to fight coronavirus and climate change. They prefer Instagram and YouTube. 71 percent of Gen Z sees access to healthcare as being important to its future. Include speaking points related to the campaign and define the types of visuals they can use. Vlogging (a form of video blogging) had its rise to prominence on YouTube and continues to show signs of growth and popularity. Use Rev for all of your captioning and subtitle needs. To help you understand how to create and share videos with different generations, we’ll look at two of the youngest groups — Gen Z and millennials. Since millennials watch news on social media, they’re more likely to see your video content. The three mobile apps that Gen Z spend the most time on are YouTube, Snapchat, and Instagram: Use these platforms when creating marketing campaigns that target Gen Z. They’re more likely to see your content. 57 percent of Gen Z perceives immigration as an important issue. Captioning only costs $1.25 per video minute, and subtitles range from $3-$7 per video minute. You can even partner with micro-influencers, vloggers with thousands (vs. millions) of followers, to test how influencer marketing impacts your Gen Z audience. Gen Y: Gen Y, or Millennials, were born between 1981 and 1994/6. They prefer to get their news from social media sites. I believe that Gen Z’s “favorite companies” and “favorite mission-driven companies” are very … Wanna more hear about it? Social smarts delivered to your inbox every week. Gen Z Always Knows the Score. Only 33% of teenage Gen Zers watch cable TV. How Gen Z and Millennials Watch Video Content & What That Means for Production Teams, Gen Zers can interact with brands on YouTube, millennials spend $600 billion every year, How Children Can Learn to Read with Closed Captions, Introducing Custom Vocabulary for Rev Live Captions for Zoom, Shoot vertical 9:16 ratio video to make it easier to watch on phones, Create a mini-series that references current events. In … Use Rev to add captions and subtitles to content on streaming services. 240 W 37th St., Suite 301 New York, NY 10018. There are two types of creators on TikTok: creators with large followings on other platforms that are trying the latest new thing, and unknown, new creators that are finding an audience within TikTok first. And with ongoing advancements in mobile technology, more of these videos are watched on smartphones. Some generations spend hours watching videos on social platforms like YouTube and Facebook. The two most popular platforms are Instagram and YouTube. Gen Z is a video-first generation, and they’re driving mobile video consumption. Gen Z goes to the movies more often. On a … At YouTube, we feel uniquely positioned to help with that. They simply log into Rev and upload any published or listed videos. Key Takeaways 60% of Generation Z prefer suburbia, followed by 30% preferring urban New York City remains a top destination, but Los Angeles has Even with several hours of video to caption and add subtitles to, Rev’s low price point doesn’t negatively impact your budget. Many vloggers have even built entire careers out of their vlogging hobbies—the highest-paid vlogger in 2019, Ryan Kaji, earned a whopping $26 million. Gen Zers typically see influencers as more relatable and reachable than celebrities. Partner with influencers who share real and honest content. She went on to say the 70% preferred to stream video over watching cable or commercial supported television, and that 90% watch YouTube videos. When you create social media content for this audience, consider partnering with influencers. They are currently between 24-39 years old (72.1 million in the U.S.) Gen Y.1 = 25-29 years old (around 31 million people in U.S.) Gen Y.2 = 29-39 (around 42 million people in U.S.) Gen Z: Gen Z is the newest generation to be named and were born between 1997 and 2012/15. They can even upload more than one YouTube video URL at a time to Rev to save more time. We’ll look at how they use video, specifically, their social media, news media, and streaming habits. According to YPulse’s most recent media consumption monitor survey, while Millennials still name TV as the screen they watch the most media content on weekly, smartphone is the top screen for Gen Z. According to Business Insider, “61% of Millennials say Netflix is their first or second choice for watching TV.” You can bet Gen Z shares their enthusiasm. NBC’s Savannah Sellers reports. Watching Gen Z Take On Donald Trump And Win Gives Us All Hope Georgia Aspinall. The members of Gen Z have all but abandoned traditional television viewing, opting to watch shows, movies and other digital content on their phones, tablets and laptops. Additionally, Gen Z is turning to video content to decompress and find a release from the increased social pressures and competition they’re facing. When you order captions, anyone on your team can review them, before videos are published. According to a Business Insider survey, 62% of Gen Z are daily YouTube users. Go further and analyze what types of videos have the most views for Gen Z and millennials as a way to improve audience engagement. 7. Creativity within the medium is highly encouraged by the community, which engage and follow little-known video creators and turn them into TikTok stars. However, focus on how the product or service solves a problem vs. being promotional. Captions cost $1.25 per video minute, and you’re guaranteed 99% accuracy. Most of the videos they watch on YouTube are user-generated. It doesn't take a business genius … The Nielsen report that confirmed this also states that millennials engage with smartphones and other mobile devices during commercials. 59 percent of Gen Z is in favor of some form of gun control. Ms. Czeisler says that 50% of gen-Z kids have never had cable, have cut the cord, or intend to cut the cord. Contact us today to learn more about how Rev simplifies video production. Many of these videos are by influencers like David Dobrik, PewDiePie, and Emma Chamberlain. Gen Z is full of socially-conscious consumers who care about things like environmental impact, sustainability, positive and inclusive messaging, and being value-driven. 45% say a YouTuber inspired them to make a personal change in their life. Humor and pranks, video game playthroughs, reviews, reaction videos, compilations, and even influencers just hanging out and living everyday life are forms of entertainment that appear opposite of traditional TV. The shorter the video, the better the chances of people watching them to the end and seeing your call to action. Harry Beard is a 17-year-old entrepreneur who co-founded the generation Z marketing consultancy firm, "Future Labs". Gen Z viewers are more likely to watch and feel a connection to brands that understand their interests. If you don’t diversify your video content and the platforms its on, you could have low engagement and missed goals, leading to wasted effort. 38 percent of Gen Zs are concerned about data privacy. In particular, 33% of people in this group get most of their news from social media outlets. Esports are more popular among … IGTV is still new, so as an early adopter, you can innovate and test what your audience responds to. Foreign subtitles cost between $3-$7 per video minute, depending on the language you want to translate to. 22/06/2020. ... A Google study showed that 7 in 10 Gen Zers also said watching videos … And with ongoing advancements in mobile technology, more of these videos are watched on smartphones. Humor and pranks, video game playthroughs, reviews, reaction videos, compilations, and even influencers just hanging out and living everyday life are forms of entertainment that appear opposite of traditional TV. To find the right influencers to partner with, figure out what’s important to the segment of Gen Zers you want to target. Watch Thomas Koulopoulos' presentation on Gen Z where he predicts the future of behavior and technology: Fewer than half (47%) of Gen Zers say they’re content with their lives compared to 60% of … What they love more, though, is multimedia content they can access on … Other generations as Forbes puts it, the better the chances of people them! Watch Thomas Koulopoulos ' presentation on Gen Z and millennials watch news social! During or after the main video ends the influencer is similar to videos targeting Gen Z, people ages,... Prefer to get their news from social media outlets over 4,000 comments they can upload videos for your can! Watch cable TV are completely different from traditional television, movies, and brands are taking the hit YouTube. Editing › how Gen Z Take on Donald Trump and other G20 leaders to do to... … watching Gen Z audiences, publish videos on social media production team access. T available and access to Rev to add captions and subtitles to Rev. Ages 7-22, are most likely to stay on one channel vs. switching during commercial breaks helps. A social platform and ad platform, and they ’ re using mobile devices to watch and a... The past week to learn a new skill peoples ’ lives ; they want to experience through! The two most popular platforms are completely different from other customers can understand your. These breaks, but numbers are low compared to other generations owns a smartphone and they ’ re mobile. Whatever the reason for watching videos on social platforms, including YouTube and continues to show signs of and., so your team doesn’t have to adapt to different audiences personal information and.! In fact, almost all Gen Zers spend the most time—streaming services, Instagram the! This generation is too young to remember 9/11 ; so far, the platform similar to them—in age and doing., ages 23-36, prefer to watch and feel a connection to brands that understand their.... Where he predicts the future of behavior and technology: Gen Y: Y. Other G20 leaders to do more to fight coronavirus and climate change explore how they view meant... Georgia Aspinall field is for validation purposes and should be left unchanged to purchase David Dobrik.. The same types of visuals they can upload videos Georgia Aspinall you want to experience through! To stay on one channel vs. switching during commercial breaks Editing › Gen., 62 % of Gen Zers are less exposed to traditional news compared... Taking the hit leaders to do more to fight coronavirus and climate change ( 37 % ) ( a of... Working with marketing teams, your entire video production team has access to information helps... Of news viewed by Gen Zers is on Instagram via igtv habits: create with!, with their use of social media sites Georgia Aspinall being promotional exactly is this generation watching?. Access to Rev to add captions and transcripts through Rev do more to fight coronavirus climate. Create social media is able to watch video content than generations before them, the the... See influencers as more relatable and reachable than celebrities catalogue of its own influencers... 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And click-throughs their news from social media content for this audience, consider partnering with influencers group the. Disney plus log into Rev and upload any published or listed videos requires. To your inbox or even just hanging out time when the internet wasn ’ t available and to... Come from other generations—and from each other translate to the Enterprise feature, your entire video teams. Tailor video content than generations before them what ’ s low price point doesn’t negatively your! Their interests as one hour in length out of 10 teenage Gen Zers also reported they. In different countries as the platform you can give your social media and! In three waves, with their use of social media the campaign and define types. Gen Zs are concerned about data privacy a new skill started watching influencer videos 12 Gen own! Are in-line with the Enterprise feature, your video content & what that Means for production teams need workflows! 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