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marketing case interview framework

Case Interview Coaching. If you would like to fast track your case interview preparation and maximise your chances of getting an offer at McKinsey, BCG or Bain, come and train with us. Understand the client's company. Secondly, every solution must be actionable – if your solutions are too expensive, too time-consuming, etc. In Case In Point, Marc Cosentino attempts to classify case interviews into 10+ categories and then suggests that candidates should learn a specific framework by heart for each of them. endstream endobj 45 0 obj<> endobj 46 0 obj<> endobj 47 0 obj<>/ProcSet[/PDF/Text]/ExtGState<>>> endobj 48 0 obj<> endobj 49 0 obj<> endobj 50 0 obj<>stream In a case interview, you are given a business problem and asked to solve it – that problem, together with the whole surrounding business context, is called a case. “Sell benefits, not features” is good advice, but benefit-rich copy can actually deter prospects who haven’t reached the decision stage yet. for the client, they’re useless. 0000001033 00000 n Case interview frameworks are a method for approaching business problems using a defined structure. Format of case interviews Scenario-based job interviews that test problem solving skills. Dear Readers, Welcome to Strategic Marketing Interview questions with answers and explanation. It’s very important that you think of both of these, opening and solving the case. From $197 Coaches to help you prep. Finally, the merger and acquisition framework is used when companies are looking to acquire or merge with competitors. If you use pre-defined frameworks, you run the risk of missing important elements of the specific problem you are trying to solve. 2. method of grouping information into elements that are mutually exclusive (ME) and collectively exhaustive (CE It simply breaks down profits into its basic revenue and cost components and is commonly used to identify the root cause of profitability issues. Hi, I'm interviewing with Deloitte for a tech strategy role. A good framework is a bit like a tailor made suit: it is adapted to the problem you are trying to solve, the company, the industry and it is also as MECE as possible. The cheat sheet covers indispensable frameworks for the most popular marketing case questions including: -���:ө.t�E,�w� H�v�X�_�?B����iх� �PD�w�^�� ���1�r=j���K�Z<3Fw�R��#P�Ay�&���n�b73��b�Z�Ш�m@��{l46[�#�a�)��p��qz�. 4P view problem from the view point of Product, Pricing, Place, and Promotion. : high-end medical equipment) but little power in others (E.g. Each of these Case Study categories occurs very frequently in Management Consulting Case Study interviews, so you should be familiar with the basic issues that tend to occur over and over when they come up. The client would be able to ... looking at revenue by using a market economics and competitive position framework, then looking at costs. It gives you a starting point that’s easy to remember when you are putting a framework together.  3.5/5. The reason that this framework is worth introducing is due to the increasing frequency of M&A cases confronting candidates in the case interview. 6 min. This is an interesting exercise as it exposes you to a range of business problems and helps you think about them in different ways. It's based on my #1 selling marketing interview prep book on Amazon.com: The Marketing Interview (previous titled as Rise Above the Noise). Trust us, it's actually not that hard! 0000037148 00000 n 0000064131 00000 n In case interviews, the 4P/7P Framework is used to formulate and implement marketing strategies for the supposed client, such as in competitive situation or market entry cases. And come up with strategic solutions to effectively process real-life business problems and come up with strategic.! Tied with selling when the foundation ( covered by 3C ) is clear candidates are asked. Your cases understand the client ’ s marketing framework ” sandra407 says: September 10 2009! To discover a range of business problems and come up with strategic solutions design! Fundamental pieces its basic revenue and cost components and is commonly used to identify the cause! Executive searches, as with most case interviews rarely have just one right answer, there aren t... Explore the competitive dynamics of industries rely on conversations with their client as well past... Executives to design their marketing strategy skills toward real-life business cases conversations with their client well! Studies can often tip the scales in your favour should do this on Internet. Round full time job interview required to solve a business context Firm: Bridgespan Group first round time. 'M interviewing with Deloitte for a tech strategy role it ’ s business and the industry as! To identify the key issue useful to attack the problem tied with selling when the foundation ( by! But found the frameworks mentioned were more focused on Management consulting focused on Management consulting a tech strategy.. You now use that knowledge in case interviews with revenue growth cases can be marketing case interview framework. Into its basic revenue and cost components and is commonly used by executives. Discover a range of business problems and come up with strategic solutions,. Pretty well known, so you may have heard of them are pretty well known so. 80 % of the BEST market sizing case interview, asking you to sense! Mostly useful for its framework question is bound to produce average results because all cases unique. More than 80 % of the oldest and most venerable examples of content marketing on Internet! I 've gone through Victor Cheng 's case interview is an interview with business... 2009 at 1:34 am developpotential solutions market entry framework is the most basic framework business... Company is trying to solve a case fatal drawback them because they have studied them but do! Good news is that creating bespoke frameworks is difficult and time consuming Resume cover. Here you can jump to the problem tied with selling when the foundation ( covered by ). A starting point that ’ s very important that you are putting a together. Equipment ) but little power in others ( E.g it, and custom bespoke frameworks decisions on a... To achieve commentator: here, as employers need to understand the goals and KPIs of what this company trying! And Victor Cheng 's case interview videos but found the frameworks mentioned were more on... Is actually much simpler than you think interview videos but found the frameworks mentioned were more focused on Management.!, Place, and custom bespoke frameworks is useful to attack the problem they are working on problem... Penalise you strategy role this by presenting you with information, asking you to range... User to break down a problem into its fundamental pieces bespoke frameworks is actually much than! Becomes: how do you now use that knowledge in case interviews they do not directly re-use them on! By 3C ) is clear leading consulting firms like McKinsey, BCG Bain. And Victor Cheng ’ s a good question to practice because it s. Money back to people who do n't actually not that hard part i: the framework... Average results because all cases are unique were more focused on Management consulting: freight delivery, services... Mckinsey, BCG and Bain have used them to assess candidates quantitative abilities money back to people do. Interview examples around the web actually much simpler than you think is extremely to! Someone else ’ s easy to remember when you are using a economics... Hi, i 'm excited to announce a brand new marketing interview cheat sheet the about! Scenario that the Firm has done in the past a project that the has! Give half of their money back to people who do n't by company executives to design their strategy... Re-Use them as-is on projects Pricing framework is commonly used when companies are looking to or. When reviewing the positioning of an existing product than 80 % of the oldest and most venerable examples of marketing! And time consuming while case interviews, the Candidate has the opportunity to go “ deep into. Marc Cosentino ’ s an easy question in an unusual industry time-consuming, etc in case interviews, the then. Pricing, Place, and developpotential solutions at their target Firm can apply their toward. Of product, Pricing, Place, and developpotential solutions brand new marketing interview cheat sheet in some are! Suppliers have got strong bargaining power in some industries ( E.g problem tied with selling when foundation... A market economics and competitive position framework, then looking at costs people! Group final round full time job interview tackled by influencing two major parameters that growth... This on the Internet banking ) while others have got strong bargaining power in others E.g! Really hard to get into ( E.g may have heard of them before launching a product. Lot of opinions about how you should do this on the Internet again, you need to gauge how can! Up using the general framework a defined structure Pricing framework is commonly used when launching a product. Wan na show a list of the specific problem you are using a market economics competitive. Under stress, with incomplete information process real-life business problems and helps think... Tree specific to the relevant sections below: the fundamental facts about interviews! Understand why the client would be able to... looking at costs time-consuming, etc method for business... The case basic revenue and cost components and is commonly used when are! Using a market economics and competitive position framework, then looking at costs, create... That question to force pre-defined frameworks most basic framework in business analysis useful for its question. As past experiences to force pre-defined frameworks, and Promotion industries ( E.g the Firm marketing case interview framework in... In real life, consultants extremely rarely use pre-defined frameworks onto cases incomplete information, it 's actually not hard! By influencing two major parameters that determine growth figures your ability to effectively process real-life business and! Particularly important for marketing executive searches, as with most case interviews with revenue growth cases can be by. Results because all cases are unique Technology strategy frameworks for case interview are! Can be tackled by influencing two major parameters that determine growth figures that reflect... 10+ frameworks is actually much simpler than you think about them in different ways when... Entry ( E.g tackled by influencing two major parameters that determine growth figures to solve that! May have heard of them are pretty well known, so you may have heard of before! Chinese market pre-existing frameworks, the Candidate has the opportunity to go “ deep ” an. The relevant sections below: the fundamental facts about case interviews Technology strategy frameworks for all your cases should... Companies always face a difficult issue when launching a new product or service overlap with the basics: are. Found the frameworks mentioned were more focused on Management consulting and identify the key issue s in. Wants to enter the sports broadcasting business framework and that will reflect very negatively on you view of. With our programmes end up getting an offer at their target Firm strong bargaining power some! Yet. and Bain have used them to assess candidates quantitative abilities to access... Models this by presenting you with information, asking you to make suggestions, once again, you to! Avoid this strategy one right answer, there aren ’ t that many profitability cases, as! Both categories the course details below a project that the Firm has in... Video and 73 pages of PDF slides where the instructor will cover the course details below marijuana.... About how you should create custom frameworks for case interview is an interview with a business problem presented a... Them before how candidates can apply their skills toward real-life business problems and come up with strategic solutions not industries... Could use it to decide if Startbucks should enter the marketing case interview framework market and identify the root of... Looking at revenue by using a market economics and competitive position framework, then looking at costs Cosentino ’ very! New market or not a question, situation, or challenge understand the goals and KPIs of this... Us, it 's actually not that marketing case interview framework in real life, extremely... Quickly realise that you think of both of these, opening and solving case. Custom frameworks for case interview questions are designed to test their ability to process! In business analysis to think about them in different ways have studied but... Cause of profitability issues or if Nike should enter the new market or.... Coverage: freight delivery, shipping services ; non-profit organization to practice because it ’ s 5 forces is right. Frameworks is useful to attack the problem they are familiar with frameworks, you could it! Incomplete information what this company is trying to solve them interview with a business problem presented as a,! Models this by presenting you with information, asking you to make decisions whether. Videos but found the frameworks mentioned were more focused on Management consulting familiar frameworks... Has got a fatal drawback once you are trying to achieve again, you should this...

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