Preparing to be Smitten


CONSTRUCTION has been underway for weeks, and at the end of April a new red awning and a sign for Smitten Ice Cream went up proclaiming: right here super soon.

The neighborhood’s new gourmet ice cream shop will soon be scooping up made-to-order frozen treats at 2404 California Street, formerly the longtime home of This will be Smitten’s fifth location and its second in San Francisco, after its original shop in a shipping crate on the green in Hayes Valley.

Founder Robyn Sue Fisher says the new location is a dream come true.

“I had been staring at this spot for years thinking it would be the perfect home for Smitten,” she says. “It is in between two great pizza joints (Delfina and Dino’s) just off Fillmore Street.”

As Fisher tells the story: “One day I decided to just walk in and talk to the owner of the current business. After five minutes, she told me she had been operating her business at the location for 20 years and just a few hours ago had called the landlord to tell him she was relocating.”

“Crazy,” Fisher says. “It’s meant to be.”

Smitten will be hosting a series of opening events, including a family ice cream social, an evening beer ice cream tasting and other neighborhood pop-up parties.

In addition to its remodeled shop with an open kitchen, Smitten will also sport a new outside courtyard.

EARLIER: “Hip ice cream shop on the way