Budding musicians from the SFJazz High School All-Stars perform at the Fillmore market.
MIA SIMMANS, manager of the Fillmore Farmers Market since last May, is a true believer — both in farmers markets and in the music that makes the Fillmore market unique.
Her cred on both scores is impeccable: For the last seven years, she’s been both a vendor and musician at several of the farmers markets in the area. “It’s a great way for a musician to make a living,” she says. “You get to play during the day, and then go home and sleep in your own bed.”
In fact, two of the combos that regularly perform at the Fillmore market — the Dave Parker Sextet and the group now headed by Kenny Rhodes — have been playing at the Saturday morning market at Fillmore and O’Farrell for more than a decade.
But it can be a tough way to make a living. Most markets can’t pay musicians anywhere near what they’re worth. The mothership organization, the Pacific Coast Farmers Market Association, is a nonprofit and is typically strapped for funds. The Fillmore market currently pays nothing at all; musicians only pocket the tips from grateful listeners and passersby.
But Simmans is determined to change that. She takes inspiration from the pluck and perseverance of Tom Nichol, who founded and managed the Fillmore market for a dozen years until shortly before his death in 2015. The two were friends.
“Tom was able to raise money to pay the musicians from within the community,” Simmans says. “And I want to keep that going in his memory.”
With some help from market headquarters, Simmans recently applied for two grants, and at least one of them looks promising. “If we get that grant, we may be able to pay something — maybe $25 to each musician,” she says. “And if we get that second grant, well, then we could be talking about something real.”
Simmans still makes music, playing and singing under the stage name Mama Mia d’Bruzzi when she’s not out managing markets. She also manages the Castro and Alameda markets. “But the Fillmore is my favorite,” she confesses. “It’s got the music — and, really, some of the greatest vendors.”
Says she: “I really believe in the farmers. These are the guys sweating in the fields. And I really believe farmers markets are an important way to take back the country from the big corporations. It’s a peaceful revolution.”
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