By BARBARA KATE REPA
When Vasilios Kiniris opened a huge new home for Zinc Details, his upscale design and furniture emporium, last month at 1633 Fillmore in the former dollar store, he called it an “expansion” and a “remaking.”
Others called it brave. Or foolhardy.
But Kiniris, with 24 years of design and retail experience — most of it in the neighborhood — sees the move as a way to change with the times: to meet the needs of a changing demographic, to take his business in new directions and to build a sense of community among other independent business owners who call the area home.
“We’re stretching the goodness of Fillmore down the street,” he says.
It’s a tough stretch. Imbibing dudes hang out on the Geary bridge, chic by jowl with the line forming nearby for the best new restaurant in America, as the James Beard Foundation last year dubbed State Bird Provisions.
What was once the Western Addition is now Lower Pacific Heights, according to the real estate listings. But Kiniris has another idea. “We’re calling it LoPa,” he says.