Ice cream is in, yogurt is out

A long line of bundled-up customers welcomed Salt * Straw on its opening day.

A long line of bundled-up customers welcomed Salt & Straw on its opening day.

FROZEN YOGURT IS DEAD on Fillmore Street. Long live artisan ice cream.

Today is the final day of business for Fraiche, the upscale frozen yogurt shop at 1910 Fillmore that brought Apple founder Steve Jobs’ favorite yogurt plus pour-over Blue Bottle coffee to the street for the past seven years. That follows by a few weeks the closure of Yoppi, another frozen yogurt shop, at 2208 Fillmore.

But the neighborhood will not long for frozen treats. Yesterday, just across the street from Yoppi’s now-papered windows, Salt & Straw opened its new shop on the corner of Fillmore and Sacramento — and was promptly greeted by a long line of customers waiting to try its unusual flavors: cinnamon ancho and cajeta, cascara shrub with candied hibiscus, and teranga baobab juice and coconut, among more than a dozen others.

“We’ve crafted a menu of seasonal delights to serve as an introduction to our scoop style and let us get to know and collaborate with local artisans,” says the company, promising to “shake up our flavors every month.” A single scoop is $5; a double $7.

Salt & Straw is a block north of Smitten Ice Cream, at 2404 California, which has been serving up its made-on-the-spot flavors over the past year.

Still the best value: Miyako Old-Fashioned Ice Cream, a few blocks south at 1470 Fillmore, where Tom Bennett has been scooping up Dreyer’s and Mitchell’s ice cream, and all sorts of other sweets, for decades.