SALOONS | CHRIS BARNETT
Eternally preppy saloon impresario Perry Butler’s landmark joint at 1944 Union Street is a museum of all things newsworthy in San Francisco for the last 47 years, with nary a square inch of empty wall space. But he’s long felt something was missing. “I’ve always wanted a poster,” he says, “A simple, clean, classic illustration of our signature cocktail.”
Perhaps Butler was listening to his inner adman. After all, his dad was a Madison Avenue heavyweight whose newly minted Dartmouth grad son had a brief fling in the hard-drinking agency world of the 1960s. He didn’t like it.
Two years ago, Butler approached San Anselmo graphic designer Michael Schwab, possibly the Bay Area’s most prolific and passionate poster artist. Schwab turned him down, saying he was too busy. Schwab’s style — strong, simple, retro images in warm, bold colors reminiscent of the ’20s and ’30s — makes even Alcatraz look inviting. The Golden Gate National Park Conservancy, which runs The Rock, has enlisted Schwab to produce a series of posters capturing the various places in the national park the conservancy oversees.