The New Fillmore

STREET TALK | THOMAS REYNOLDS

A great joy of our neighborhood is the number of neighbors you run into walking up and down Fillmore Street. 

Not these days.

Much of the street is boarded up — and overreaction, many feel, but then come reports of another break-in.

One longs for the slightest bit of community and connectedness during the lockdown. A few still brave a walk on our high street, sometimes to pick up a take-out dinner from a familiar face at a favorite restaurant. Via Veneto owner Massimo Lavino is one of those who is keeping the neighborhood fed — and serving up a side of his boisterous good cheer as people wait for their puttanesca and tricolore salad, carefully standing six feet apart.

As I walked up Fillmore yesterday, Massimo hollered out: “Hey — do you know Betty Brassington’s phone number? I can’t find it.” I stopped to be sure he had the spelling right, but he had no phone book — who does anymore? — and couldn’t find the number online.

He wanted to let her know he had some nice ribeye steaks of the kind she and her husband Bill like.

Well, I told him, I’ll stop by on my way home and let her know. Betty and Bill live only a block from Via Veneto. I knocked on their front door, even though it seemed a little naughty in this time of social distancing. Betty came to the door with a bite of dinner already in her mouth. I told her Massimo had steaks he thought she’d want to know about, then walked two more blocks home.

That was yesterday. Today when I walked up the street in the late afternoon light, Massimo hollered out again. I stopped and walked in. There was Betty, picking up two steak dinners and a bottle of red wine.

EARLIER: “Opening night at Via Veneto“

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DRAGGED-OUT negotiations between Andy Chun, who held the lease on the now-dark Elite Cafe, and serial restaurateur Adriano Paganini have finally been resolved, and renovation work has begun.

The new owner of the iconic Fillmore building, Rick Howard — who also owns Harry’s Bar across the street — hopes to strip off some of Chun’s black paint and restore the building’s original Art Deco facade. The awning is already gone.

Also going: the blackened wooden booths inside — and probably the name, too, which means a reworking of the vintage neon sign out front.

Look for — but don’t bet on — a January 2020 opening.

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FILLMORE BEAT | CHRIS BARNETT

Noosh, the hot new California-inspired Mediterranean restaurant at Fillmore and Pine, rocketed off the launch pad in February and soared to great heights, only to explode the week before Thanksgiving when the money partner suddenly announced he was firing and suing his two highly lauded chef partners.

CEO John Litz on November 21 locked out the chefs and staff and posted a sign on Noosh’s front door saying the restaurant was “cooking up something new” and would be “closed for a couple of days.” By early December, he was still trying to re-open, now with a new “culinary advisor” — prominent pastry chef Emily Luchetti.

Chefs Sayat and Laura Ozyilmaz, the husband and wife team who have cooked in five of the world’s top 50 restaurants and were christened “rising stars” by the Chronicle in September, declared themselves “devastated to have been separated from their fans, customers and the family they have built with the employee team at Noosh.”

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PRODUCE FROM Terry Farms, picked just the day before, made its final appearance at the Fillmore Farmers Market on November 2 after owner Albert Terry died earlier in the week.

He was one of the original vendors when the market started in 2003 in the parking lot at Fillmore and Eddy, later to become the site of the Fillmore Heritage Center.

“He was there from the beginning,” said his daughter Lisa Terry-Walters. He had learned about the new market as a board member of the sponsoring Pacific Coast Farmers Market Association. 

“After going himself for the first couple of years, he started sending employees,” she said, but they soon wanted to quit. “It wasn’t worth it because they weren’t making enough even to cover the cost of going.”

So Terry started coming to Fillmore again and established an easy rapport with customers and the other farmers.

“He always knew that Fillmore was a special deal, and it became a market that was very personal for him,” his daughter said. “This is the only market he attended regularly himself.”

Terry Farms specialized in peaches — especially white varietals and old-fashioned clings — and pluots. In the fall there were grapes, persimmons and pomegranates.

A decade ago, Terry asked his son-in-law, the tough ex-Marine Ephriam Walters, to come with him to Fillmore. “So I cancelled my fishing trip and came,” Walters said. For the past five years, Walters has been in charge, and has built a strong base of customers who return every week for his fresh fruit and no-nonsense approach.

“When I got out of the Marines, it was hard for me to transition,” Walters said on his final Saturday morning at the Fillmore market, as he bade farewell to his regulars. “This market has helped me. It has changed so much, but a lot of these people I’ve been dealing with for 10 years.”

Walters said the market paid Terry’s medical bills in recent years as he battled heart disease and had to stay close to the ranch he farmed for 51 years in Denair, in Stanislaus County.

Now the family is putting the farm on the market.

“Our family is very hopeful the farm will be purchased by another farmer who will continue to be as passionate about the products the farm produces as my dad was,” said Terry’s daughter, and Ephriam’s wife, Lisa. “With any luck, they will be able to attend the Fillmore market.”

OBITUARY: Albert Leroy Terry (1938-2019)

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By THOMAS REYNOLDS

Behind the crowds queueing up outside the hot new restaurant Noosh, on the corner of Fillmore and Pine, is a small brass plaque recalling an earlier incarnation of the space when it was home to the late and much-lamented Pacific Heights Bar & Grill.

The PacBag, as it was known, was a pioneering restaurant that reigned as the neighborhood’s living room for a decade.

“It was the neighborhood Cheers,” the bar on the television show where everybody knows your name, says Marilyn Fisher, a lawyer who lived nearby and was a regular.

“It was like Cheers,” agrees co-owner Susie Bashel. “People came in almost every day.”

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Sidewalk seating, like that at Peet’s on Fillmore, is a recent — and growing — trend.

By SUSAN SWARD

Up and down Fillmore, sidewalk spots keep springing up.

Noosh, the new restaurant at Pine and Fillmore, has three four-tops outside with heat lamps at the ready. Blue Bottle Coffee finally has its outside tables back at Fillmore and Jackson. The Snug, at Clay and Fillmore, is considering putting in for a permit. And established sunny sidewalk terraces at Chouquet’s, at Washington, and Harry’s and The Grove, between Pine and California, host a crush of people, often with baby carriages and dogs along for the party.

Slowly, since 1993, when they were first blessed by the city, sidewalk tables and chairs have proliferated. Now there are more than 450 permitted sites citywide — with 19 alone on Fillmore Street. Chestnut Street has 19 as well, Columbus Avenue has 21 and Clement Street has 10. All across the city, people gather outside, chatting, hanging out, drinking and eating. Streets that once felt cold and dead bustle with activity and life, particularly on the days when sunshine blesses San Francisco.

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