By Barbara Kate Repa
THE ONCE SLEEPY 2100 block of Sutter Street, stretching from Steiner to Pierce, would seem an unlikely spot for an urban renaissance.
But in recent years the area has quietly remade itself. Even as it lost a few longstanding businesses, it has attracted an eclectic assortment of independent shops — including Jet Mail, which moved down last year from a prime location on Fillmore Street, the newly relocated Iyengar Yoga Institute and gourmet destinations Song Tea and Spice Ace — that have begun to draw increased notice and foot traffic.
One of the first of the new wave to locate in the area was Olivia Dillan, who with her husband Ben Balzer opened the spice shop of their dreams in October 2012 at 1821 Steiner, two doors from Sutter, and called it Spice Ace.
“When I first looked at this space the landlord warned me away, saying there’s absolutely no foot traffic here,” she says. “But I just had the feeling it would work, that people would find us.”
As she was recalling the conversation, right on cue, several customers filtered in at once, one searching for a specific type of smoky cumin, another looking for a gift for a friend who looks to cook, a third — a recent transplant from Chicago — hoping to find a store that would live up to the specialty spice shop she recalls fondly there. All left with their needs fulfilled.
Dillan, who lives near the shop, remains a loyal booster of the neighborhood and is proud of the Sutter Street surge. “We’re bringing back the small business owners to the area,” she says. “That’s especially important with all the brand name, high-end stores on Fillmore.”