The blue bridge blues

Rendering of proposed improvements to the bridge at Fillmore and Geary.

Rendering of proposed improvements to the bridge at Fillmore and Geary.

THE NONPROFIT San Francisco Beautiful has taken on a new local project: the forlorn bridge at Fillmore and Geary. A conceptual rendering has been released by SWA Group and fundraising has begun.

“I think that we can all agree that the bridge, which spans Geary at Fillmore, has fallen on hard times and needs some new paint,” writes SF Beautiful executive director Darcy Brown in announcing the project. “Well, we didn’t think that would be enough to enhance this rather high profile transit hub that almost everyone in the entire city experiences at one time or another so, we went to the Fillmore community and asked them what transformation they wanted to see happen. We then met with our friends at SWA Group, an international design firm, to use the suggestions and create a rendering.”

Brown says of the rendering: “Beautiful isn’t it? In order to make this rendering a reality, we need all the help that we can get. The Blue Bridge belongs to all of us and in order to transform the decor from what I call mid-century prison yard to a beautiful crossing that we can all be proud of, we need contributions to match the city’s grant.”

To learn more or contribute, go to sfbeautiful.org.