
By FRAN MORELAND JOHNS
Along with the usual playground noise at Cobb Elementary School, at 2725 California Street near Scott, itβs possible to hear something else: the roar of Tiger pride.
Thatβs because the students at Cobb, Tigers all, are justifiably proud. The vibrant brick red school, which underwent a $7 million modernization a few years ago, now boasts a new library/media center, a redesigned play yard complete with a garden and outdoor classroom spaces, and countless other upgrades.
But most important have been a renewed spirit and focus during the three years the school has been led by principal Chad Slife. βEach year enrollment and achievement have gone up,β Slife says. βI have people emailing me out of the blue who want to teach at our school.β
Established in 1865 as the Emerson School, it was renamed in 1978 for Dr. William L. Cobb, who became San Franciscoβs first African American principal in 1947 and for 16 years led the school now named for him.
Cobb has 160 students from pre-K to grade 5. Slife knows every one. βAsk me about any kid,β he says. βI can tell you about him or her, and I will spell the name right. At Cobb, we know our kids.β
Slife did his undergraduate work at the University of Southern California, then entered Teach for America, a national program that places college graduates interested in teaching at low-income schools for two years. After earning a masterβs degree in education at San Francisco State and teaching in schools here and in Los Angeles, he came to the neighborhood as founding assistant principal of Gateway Middle School at Geary and Scott. Three years ago, he moved to Cobb.
βMy focus was on fixing the culture,β he says. βThe biggest thing was a shift toward building community.β

Parents are becoming more involved in the school. While parent volunteers have long worked in the classrooms and helped out with special events and fundraising, the first PTA was established this year.
The school also gets a boost from its community partners. Nagata Dance in Japantown partners with the school for its K-5 arts enrichment. And Presidio Pizza Co., nearby on Divisadero, is the sponsor of Cobbβs Student of the Week certificates, which come with a free slice of pizza. Cobb also partners with nearby Drew School, Town School and Gateway High School, which provide older buddies for Cobb students. On a Saturday at the end of April, a program called Rebuilding Together brought parents, teachers and Salesforce staffers together to renovate the schoolβs garden and add a new mural.
βOur location is amazing, and neighborhood people want to get involved β this is new,β Slife says. βThis year itβs really picking up β at least two or three a month. Thatβs big for a school.β
Slife attributes the studentsβ improved achievement levels β βstill low, but better every yearβ β to the schoolβs nurturing environment, which is designed to bring out the intellectual best in each student while honoring individuality through song, dance, drama, instrumental music and visual art. Cobb also offers a free after school program, sponsored by the Buchanan YMCA, that runs from the end of the school day until 6 p.m.
Then there are the popular Tiger Tickets. A student can earn a Tiger Ticket for all sorts of good behavior, including being courteous and respectful, behaving politely or helping another person. Tiger Tickets can then be spent in the school store on school supplies, toys or βprivilege passes.β Enough passes might win lunch with the principal or a class Popsicle party. The lure of Tiger Tickets is strong for everyone. In educationese, it is PBIS: Positive Behavioral Interventions and Supports. In kidspeak, itβs simply fun. From all angles, it is a way to encourage individual growth and community spirit.
Cobb students are mostly from the Western Addition, and most are children of color. Some of their parents and grandparents studied in these same classrooms. Now that has begun to change.
βWeβre seeing more racial diversity in our lower grades,β Slife says. Statistics from the past two years show significantly more parents choosing Cobb as an option for their children. βThis is huge,β Slife says. βItβs a huge testament to our work and the reputation of our school.β

Itβs tough juggling a full dayβs activities on an urban campus open from 8:30 a.m. to 6 p.m. while keeping track of 160 students whose names you know and can spell. βIβm just not the kind of principal who can close the door and get other things done,β Slife says.
It takes a toll, and Slife recently told his staff he will not be returning next year.
βItβs just time,β he says. βThis school can really drain you.β He notes that his three years are the longest tenure of the six most recent principals at Cobb. βThis is just not a sustainable position for one person,β he says, with no assistant principal.
Slife is hoping there will be a position for him next year at school district headquarters.
βSince I turned 5, I have been at school,β he says, with 17 years as a student and almost that many as a teacher and administrator. βIβve never not been at school. Iβm ready to have an office job for awhile.β
Slife is a fitness buff who teaches cycling classes and is a certified personal trainer. He has run marathons or half-marathons in 22 states and plans to get to the rest. Heβs clearly invested in education for the long haul, too.
At Cobbβs campus, he acknowledges, βTheyβre sad Iβm not returning next year. Itβs been a huge grieving process.β But he is hopeful about the future. βThe new principal will be walking into a new situation,β he says. βAlmost all of the critical players are returning. They are poised for success.β