No more Polo in Pacific Heights

The Ralph Lauren store on Fillmore Street.

FASHION DESIGNER Ralph Lauren’s elegant emporium at 2040 Fillmore — which replaced a former Goodwill store and paved the way for the street’s transformation into an upscale shopping strip of clothing and cosmetics boutiques — is now permanently closed.

The Polo shop had reopened only a few weeks ago, along with other Fillmore retailers, when the city gave the go-ahead for limited shopping and sidewalk dining after a three-month shutdown. August 22 was the final day of business at the shop, which has now been emptied.

A staffer referred questions to corporate headquarters in New York, which did not respond to repeated inquiries. The Fillmore store survived an earlier round of closings in 2015 and 2016, when Polo shuttered nearly 100 other stores.

When Polo Ralph Lauren opened on Fillmore in 2008, it was the first international brand to get a permit under San Francisco’s new formula retail ordinance, intended to limit chain stores in the city’s neighborhoods. Polo was first rejected, but later approved unanimously after it worked out a written agreement with local groups promising to play an active role in the neighborhood and be a role model for other retailers.

Most of Polo’s promises went unfulfilled, but no other formula retail business seeking to open on Fillmore was ever rejected by the city’s Planning Commission. More than two dozen more international fashion and personal care brands followed during the next decade.