By Barbara Kate Repa
SPURRED BY CONCERNS that the local shopping district is losing its charm and uniqueness as corporate labels gobble up real estate on Fillmore Street, some business owners are now attempting to block a newcomer — Oska, a German-based clothing company — from moving into the neighborhood.
The charge is being led by Miyo Ota, owner of Mio, the women’s boutique at 2035 Fillmore. She has filed an appeal of a building permit issued earlier to refurbish the space at 2130 Fillmore just left vacant by Jet Mail, where Oska intends to open a boutique. The action suspends the permit until the San Francisco Board of Appeals hears testimony on the issue at City Hall on March 20.
UPDATE: At its March 20 hearing, the Board of Appeals allowed the landlord’s permit to make upgrades to the building’s foundation to go forward. A second permit allowing Oska to build out the interior, which was also challenged, will be heard by the board on May 15.
FURTHER UPDATE: At its May 15 meeting, the Board of Appeals ruled 4-1 that Oska is a chain store and must go through the city’s conditional use process before it can open on Fillmore Street.
Ota’s resolve to act against the retailer, which boasts more than 50 stores around the world, was stoked while on a recent buying trip to Paris, where she was strolling through the formerly quaint Marais district. “I was shocked at what I saw there — it feels like Soho on weekends,” she says. “Now there are the same old chains there you see everywhere.”
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