James Perse comes to Fillmore

10/10/10 brought Fillmore’s newest boutique to the street: Los Angeles designer James Perse opened shortly before noon in the long-vacant space at 2028 Fillmore. Shortly after noon, the locals were already streaming in to check out what the company calls its “seamless blend of luxe and casual.”

Perse offers clothing for both men and women almost entirely in black, gray and white, plus indoor and outdoor furniture and a few other essentials including surfboards, a bike and a trike. Perse describes his design philosophy as “low maintenance high fashion — emphasizing elegance and comfort, pairing sophistication with simplicity.”

It’s the designer’s second store in San Francisco — he opened near Union Square last fall — and part of a growing group of about a dozen free-standing boutiques in Southern California, Las Vegas, Aspen and New York.