By Marjorie Leet Ford
MIMI LAWRENCE ALWAYS wanted to have her own store.
“I started in retail when I was six,” she says, recalling her childhood in New Jersey. “I loaded an ice chest of soda pop into a little rowboat with a one-and-a-half horsepower motor, like an eggbeater, and rode around the harbor selling pop to people in sailboats.”
Years later, she worked for Lord & Taylor in New York, then for Joseph Magnin in San Francisco. She especially loved J. Magnin because it bravely broke the rules.
“At that time the only lingerie you could get was black, white or cream,” Lawrence says. “Suddenly a runway show had shortie nightgowns in orange, green, and purple. People were shocked!”
Twenty-six years ago, she opened her dream store — Mimi’s, on Union Street near Fillmore. To stock it, she says, she searched far and wide to find fashions that were comfortable and practical, great for travel — and “a little adventurous.”
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