By BARBARA KATE REPA
Five years ago, when many saw the neighborhood becoming inhospitable to mom-and-pop businesses as ever more corporate chains moved in, Tricia and Ron Benitez turned a deaf ear to the naysayers and opened their one-of-a-kind clothing boutique at 1850 Fillmore Street.
They stocked it with pieces for men and women by indie designers for the customer they described as a “sophisticated prepster” and named it Asmbly Hall, a moniker they said “describes a gathering place for the community that brings fashion, art and music together.”
Five years later, it’s all come true — even the mom and pop part, since the couple welcomed daughter Harlow 21 months ago. Mayor Ed Lee recently chose Asmbly Hall to kick off the “Shop and Dine in the 49” campaign, a holiday initiative to encourage spending in to the city’s neighborhoods. And Ron this year became president of the Fillmore Merchants Association.
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