The New Fillmore

TEXT & PHOTOGRAPHS BY LUCY GRAY

Two decades ago, in the summer of 1996, I photographed shopkeepers and workers on Fillmore Street. I thought there were wonderful looking people in my neighborhood, people who looked like characters. They understood the performance aspect of small shops, the need to create a style.

I could see that the street was changing, as independent stores and thrift shops diminished and branding put a shellac over individual expression. I wanted to hold on to a moment when individuality was celebrated. The people in this series of photographs all owned or dreamed of owning their own shop, or they were living the dream of expressing themselves through their choices. There was an ideal of earning a modest living through self-expression that may have been sentimental, but it was an era when to be inimitable was prized.

I regret not taking a picture of Cheryl, who was given the dress shop Jim-Elle by its previous owner, which was true for several shops on the street. She was very funny and I can still hear her joking. She married the handsome Irish UPS driver we’d all known for years and she was gone in a snap. Lucky guy.

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By BARBARA KATE REPA

Victoria Dunham is bucking the trend.

At a time when many small businesses with unique offerings have been priced out and forced off Fillmore Street, the proprietor of the HiHo Silver jewelry store at 1904 Fillmore has just opened a second shop next door, doubling her retail space.

“I live in this neighborhood, too,” she says. “I know what it means to have mom-and-pop stores here, and this is a mom-and-pop — or at least a mom.”

In mid-July, Dunham opened a new boutique one door north, naming it simply for its address: 1906. The spot allows her to showcase the many gems and curiosities she finds too weird or wonderful to resist while traveling the world scouting for silver: scarves and shawls, framed insects, stainless steel vases, sting ray wallets and coin purses and polished wooden boxes.

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Traci Teraoka is the proprietor of Poetica Art & Antiques at 3461 Sacramento Street.

LOCALS | FRANCINE BREVETTI

There was no place to put “1,000 Monks.” Artist Andrea Speer Hibbard was frustrated when trying to find a store or a gallery to exhibit the giclee prints of her drawing.

Until she walked into Poetica Art & Antiques on Sacramento Street.

There she found the proprietor, the expansive Traci Teraoka, only too happy to show and sell the luminous work in her store. Hibbard had created the drawing in tribute after her father died in 2001; her son had the original and encouraged his mom to make prints.

The creation was just the right fit for Teraoka’s eclectic and wide-ranging collection of furniture, art and decor at 3461 Sacramento Street. After six years in business, Poetica has drawn a devoted following.

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