FLASHBACK | BARBARA KATE REPA
After the 1906 earthquake and fire, when Fillmore Street was hailed as the “new Market Street of the municipality,” local officials marked its newfound celebrity with a ribald 10-day Fillmore Street Carnival in the fall that stretched from Fulton to Sacramento.
Heartened by the successes of the first few carnivals, the sponsoring Fillmore Street Improvement Association vowed to make the 1913 event the biggest yet. Metal arches with elaborate lighting crossed the intersections, and local storekeepers were exhorted to decorate their windows and storefronts.
The carnival kicked off with an evening parade that began at Market and New Montgomery Streets, then came down Golden Gate to Fillmore. The processional was complete with bands and floats “constructed with the same lavish disregard for expense that marked the street decorations” — including one float featuring a Hawaiian scene with an active volcano.
“The spirit of the fiesta took complete possession of those who had come from many parts of town to pay their respects to Fillmore Street, and the fun was not long reaching the point of hilarity,” the Chronicle reported. “Midnight arrived all but unnoticed and the dance went on and on until the musicians finally packed their instruments and left the bandstand.”
There was behind-the-scenes drama in the hotly contested race to become Fillmore Street Queen and reign over the event. Though the winner would not be announced until opening day, a first-time competitor, Miss Ray Leake, considered herself a shoo-in. “Miss Leake has a host of friends working for her and they are all as confident that she will be returned the winner,” the Chronicle reported.
Alas, Miss Leake’s hopes were dashed in the early morning hours of September 26, 1913, when Miss Maxine Hutchinson, a resident of Fillmore and O’Farrell, was named queen, handily winning the race by more than 12,000 votes. Miss Leake was not mentioned in the top 10 finalists.
Succeeding queens were tarnished by bad luck and perfidy. The 1914 queen, Manilla Matney, who later became an actress, was reportedly injured in an accident at a local hotel. In 1915, Annie Rosenwein of Buchanan Street, a candidate for queen at age 16, pressed “statutory charges” against Henry J. Kearney, a carnival committee member described as “33 years old and married.”
Filed under: Neighborhood History