The New Fillmore

STREET TALK | CYNTHIA TRAINA

A year after first announcing it was closing its store near Fillmore and Geary — and over the impassioned pleas of its neighbors — Safeway has set a final day for the store: February 7.

The company cited “ongoing concerns about associate and customer safety, as well as persistent issues with theft.” Last year the store’s self-checkout kiosks were removed. There have been numerous reports of car break-ins and other criminal activity in the parking lot.

In a letter to Mayor London Breed, Safeway wrote: “We appreciate the time and resources you’ve invested in trying to help us find a way to stay open, but unfortunately, the challenges we face are too great to overcome.”

At a community meeting at SFPD’s Northern Station on Tuesday night, officers expressed concern about how effectively Safeway would secure the building and parking lot after the store closes. The company promised to “ensure a smooth and secure closure of the store, while allowing for continued access and traffic flow to neighboring businesses.”

Also closing: After 12 years at 2259 Fillmore, the high-end clothing boutique Alice + Olivia will close permanently on December 15. To mark the occasion, the store will host a neighborhood party starting at 3 p.m. on December 14. Longtime customers have also been sent coupons for last-minute deals. … After 32 years at 2401 Bush, Silver Glass and Mirror has closed. Owner Rosalba Martinez says the company will continue operations from its location at 715 Bryant Street. Hayes Auto Repair will remain in the building. It’s a historic structure designed by noted architect Timothy Pflueger as a Model T showroom and garage.

Restaurant news: Great gulps of relief greeted the news that La Mediterranee has finally reached an agreement with the new owners of its building to remain at 2210 Fillmore through 2028. Said one fan: “It wouldn’t be Fillmore without them.”

More details are emerging about 1800 Fillmore, formerly home of Pizza Inferno, where low-profile restaurateur Kevin Chen will further expand his empire. Chen’s Nono, which opened last year at 1730 Fillmore, has been so successful it will soon relocate to the much larger space on the corner. Chen plans to transform the original Nono location into a ramen bar, with both projects scheduled to open in early 2025. … Chen also owns Bubu at 2417 California and other restaurants in the city.

Notice that the liquor license of the shuttered Noosh, at Fillmore and Pine, is being transferred has been posted in the window, but details are still under wraps. The transfer is to Alphabet of the Trees, LLC. Cody Allen, project manager of what’s being called the Upper Fillmore Revitalization Project, which now owns the building, would give no clues. The SF Biz Times reports that Allen himself will be opening a restaurant in the space. … The delicious rumor that a return of super chefs Sayat and Laura Ozyilmaz was in the works is not true, Sayat says. The chefs — forced out of Noosh by their business partner, John Litz — are now being celebrated for their new and highly lauded Dalida in the Presidio.

Legacy business: Russian Hill Dog Spa, located at 2178 Bush, has been listed as a legacy business. Owner Leonard Montgomery opened his dog grooming business on Hyde Street in 1994. The business kept its original name when it relocated to the neighborhood in 2008. … The spa is known for catering to high-profile clients including the late Senator Dianne Feinstein and George and Charlotte Shultz.

Still for sale: The Victorian at 2224 Bush — longtime home of Unity church — briefly became Liberty Cannabis during the early days of the cannabis gold rush following legalization. Now the building is a testament to the volatility of the cannabis market. Purchased by Liberty for $6 million, it’s now empty and listed at $3.9 million.

Next door, the building that once housed chef Charles Phan’s Out the Door restaurant and his family residence upstairs remains on the market for $5.5 million. The restaurant space is now occupied by Mattina restaurant, owned by chef Matthew Accarrino, who also owns SPQR around the corner on Fillmore.

Cynthia Traina is a longtime Fillmore resident and a residential agent with Vantage Realty. Send items and ideas for Street Talk to CT@cynthiatraina.com.

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STREET TALK | CYNTHIA TRAINA

Fillmore is the beating heart of the neighborhood — the crossroads of a vibrant and welcoming community created by the people who live and work here. The epidemic of loneliness said to be rampant in the U.S. is not to be found near Fillmore Street.

The town square: Start your day, as many do, at Peet’s Coffee, the undisputed social hub of the street. Here regulars like Chris and his dog Wolvi gather daily for coffee and conversation, ranging from neighborhood updates to heated political debates. Chris explains the vibe at Peet’s: “It’s Main Street meets Sinclair Lewis.” Favorite current topics include what should happen with the Clay Theater and the story behind Palmer’s extended closure. … Anchalee, who took over as manager of Peet’s after the pandemic, carries the torch lit by her predecessor, Eric, ensuring a welcoming environment for all. Grab a cup of coffee, sit on the bench in front and join the conversation. … Early birds rejoice: Peet’s is again serving coffee as early as 5:30 a.m.

How to meet your neighbors: Wheelhouse Clay Studio, the new ceramics studio at Sutter and Pierce, strives to create community through clay. Wheelhouse is run by a group of women instructors and was launched by Alden Enriquez, a Filipina artist who studied at San Francisco State University, where she graduated with honors in ceramics and art history. The studio offers a library of ceramic resources and plans to introduce scholarships and community programs. Trained ceramicists can become members. All teachers are trained artists, ensuring high-quality instruction. … Or connect with other knitters at a class at Atelier Yarns on Divisadero Street, or by taking painting, fashion and craft classes at Honey Art Studio at 1981 Sutter Street.

Local stores also bring the community together. Check out The Finerie’s website to join their speaking events and trunk shows (champagne is served!). … Or join the LuluLemon running club each Thursday at 5:45 p.m.

Community clean-ups through Refuse Refuse offer another way to connect with neighbors. The weekly clean-ups start at popular spots including Compton’s, Social Study and Pinsa Rossa and culminate in post-cleanup social gatherings over drinks. … Lend a hand and connect with neighbors at the Neighborhood Beautification Day slated for July 20, starting at Sherman Elementary School on Union Street.

Neighborhood libraries offer other opportunities to connect. The Western Addition Library has a calendar of events for all ages, from author talks and book clubs to hands-on workshops including smoothie-making and embroidery. … The Presidio Library fosters a love of reading in younger residents with its dedicated children’s room. … And there’s no more beautiful reading room in town than the oval Golden Gate Library on Green Street.

A new mural in the ’hood: Fillmore’s iconic goldfish mural is gone, but Crossroads Trading has filled the void with a vibrant new mural on its Bush Street side. It’s by Brijean Murphy (above), and it celebrates the fashion and the jazz scene. Murphy, a multi-disciplinary artist, is also making waves with her partner, Doug Stuart. Their new album, “Marco,” was recently featured on NPR and they’re gearing up for a nationwide tour.

New on the street: Fillmore continues to attract new businesses, with House of Nails taking over the former Drybar space at 1908 Fillmore. … Ministry of Scent, birthed on Valencia, has opened a second location at 2408 Fillmore. It offers niche fragrances from around the world and adds to Fillmore’s growing reputation as Perfume Row.

Emily Winston, founder of Boichik’s bagels, has had an appetite for the former Glaze location at Fillmore and Pine for more than a year. Her persistence paid, and she was on the scene on June 18 to launch the local Boichik’s with a free bagel day. The neighbors have been lining up ever since every day from 7 a.m. to 1:30 p.m. Boichik’s chewy, malty bagels are made fresh in Berkeley, where they bake 35,000 bagels a day.

Upcoming events: Enjoy the free music experience at Kokoro Soul, with a performance by Audiopharmacy on July 13 at Hotel Kabuki. … Don’t miss the 50th anniversary of the Nihonmachi Street Fair in Japantown, featuring music, dance and artisan booths, on August 3 and 4.

Cynthia Traina is a longtime Fillmore resident and an agent with Vantage Realty San Francisco. Send items for Street Talk to CT@cynthiatraina.com.

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STREET TALK | CYNTHIA TRAINA

Every time I take a walk, there’s something new. Fillmore Street is constantly evolving. 

Every stroll up the street brings new signs of vitality — new stores and restaurants, creative opportunities, neighbors meeting friends and going about their daily lives. In recent weeks returning college students have arrived, eager to fill the “help wanted” signs dotting the street. And the Fillmore Jazz Festival — everybody’s favorite street party — is coming up on July 6 & 7.

With the transition go familiar friends: Gone is the iconic goldfish mural (above) at the corner on Wilmot and Fillmore. The static aquarium was a favorite of Instagram influencers. Now it has been painted over to match the minimal aesthetic of SVRN, the men’s store soon to open in that building, formerly home to Prana. There are now a number of striking murals near Geary. But who will create the new Instagrammable backdrop to entice selfie fans to celebrate shopping and dining on upper Fillmore? 

Pop-up shops Little Words Project and Pollen and Wool are gone. … Merchant Roots is moving its Michelin tasting menu from 1365 Fillmore to 7th and Mission later this summer.

The fates of popular corner restaurants Palmers and Noosh remain mysteries. That warm and woody Palmers interior, ruined by a massive water leak, has been stripped of its long bar and furnishings; litigation is said to be involved. Noosh shows no signs of reopening.

Welcome to the neighborhood: After much anticipation, Sue Fisher King has now opened at 1913 Fillmore. Her upscale home furnishings emporium, long a mainstay on Sacramento Street, is a beautiful addition to Fillmore’s offerings.

Several “For Rent” signs have been taken down — including those for the old Mio and Dry Bar locations — but no new tenants have been announced. … Sterling Bank’s successor at Fillmore & Bush will be a sister act. The owner of Chapeaux by Michelle next door is being joined by her sister, an artist who is still deciding on the space’s future. Stay tuned.

Dr. Aja Hall has opened OneDental, a comprehensive dental care clinic at 2226 Bush, next to Mattina. Check the website for new patient specials.

New eateries: Fillmore just got a PHD — the new Pac Heights Deli on California near Fillmore. They’re serving made-to-order sandwiches, smoothies, wraps and coffee from 7 a.m. to 4 p.m. on weekdays, with variable weekend hours, at 2411 California in the old Sift Dessert Bar spot. They come to the neighborhood with experience: owner Al Alhaj also operates Marina Deli on Chestnut Street.

Kevin Chen’s intimate sushi restaurant Bubu has opened a few doors west at 2417 California. Don’t miss happy hour, with $5 drinks and sushi specials. Chen opened the cozy izakaya Nono at 1730 Fillmore last July.

Hotel Kimpton Enso, in Japantown at Sutter & Buchanan, is home to Hed11, an 11-course Thai tasting menu from chef Piriya “Saint” Boonprasarn, renowned for his work in Michelin-starred restaurants and with Hed Very Thai in downtown SF. Enjoy unique cocktails inspired by Thai and Japanese liquors along with an exceptional wine list. … Ganji, located in Buchanan Plaza in Japantown, offers a fusion of traditional Japanese cuisine with a modern twist, focusing on katsu. Also on the menu are a selection of udon and yakitori, Japanese beers and sake. It’s the sister restaurant of Nara in the lower Haight.

Welcome back: Bumzy’s Cookies is coming back to the Fillmore. The dynamic mother-daughter duo is bringing back their famous chocolate chip cookies to the other side of the street at 1521 Fillmore.

Burger King is open again at 1701 Fillmore after a fire in the apartments above shut it down temporarily. No further word on earlier reports that the upscale Super Duper burgers will dethrone Burger King on the corner of Fillmore and Post.

They’re drinking less on Union Street: According to a recent Gallup poll, the number of adults under 35 who drink alcohol has fallen 10 percent from a decade ago, down to 62 percent, and even those who drink are drinking less. See it for yourself: Head to Fillmore and Union Street and check out New Bar. Or, a few blocks east, Better Sunday at 1695 Union. Satisfy your thirst with non-alcoholic mocktail mixes, beer and wine. Both venues offer in-store events including happy hours, social events and cheese and wine pairings.

Experiential is in: At Honey Art Studio, located at 1981 Sutter, Ericka Scott and her team offer classes in the visual and performing arts, all with a social justice focus. Not artistically inspired? Sit back with a cocktail and enjoy the Fillmore Eclipse at the Studio. It’s an immersive theatrical experience celebrating Fillmore’s heyday as the Harlem of the West. Performed by San Francisco’s Walking Cinema, an SF-based “storytelling studio,” the show brings alive again the area’s jazz clubs and cultural history several nights a month. Check their website for class and performance schedules.

Wheelhouse Clay Studio is a new pottery studio at 2201 Sutter Street. Learn how to make pottery with classes taught by a collective of women artists or buy a membership to practice your craft at your leisure.

Real estate update: Coming soon is an $18 million co-op at 2000 Washington Street on the northeast corner of Lafayette Park. … A couple of blocks away: the least expensive listing in Pacific Heights, a $550,000, 791-square-foot studio at Franklin and Jackson. … On the block again, this time for $6.5 million, is the “Full House” Victorian located at 1709 Broderick. Sorry, no public tours. Neighbors of the “Tanner House” quashed plans by the creator of the TV series to turn the home into a fan site.

A time for giving: Goodwill is accepting donations again at Post and Fillmore after a long hiatus. Donation hours are 10 to 2 on Saturdays and 11 to 3 on Sundays. … Join the next “Refuse to Refuse” Fillmore clean-up on June 21. Meet at 3 p.m. at Compton’s Coffee House at 1910 Fillmore.

Celebrating the neighborhood: Explore Fillmore history with the Jewish Community Center’s free lecture “Glimpses of Fillmore District’s Jewish Past” on June 10. … Celebrate Juneteenth on Saturday, June 15, on Fillmore from Geary to Fulton with live music, a kids zone, fashion show, car show, carnival rides and games.

Cynthia Traina is a longtime Fillmore resident and an agent with Vantage Realty San Francisco. Send items for Street Talk to CT@cynthiatraina.com.

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STREET TALK | CYNTHIA TRAINA

Come to Fillmore Street this Memorial Day weekend for the food, stay for the sales. Among the promotions: Get “tagged” at Clare V, which is offering on-site monogram services for their bags, or buy a leather tag and get a complimentary monogram. And Rag and Bone will be serving canned cocktail spritzers while supplies last.

Some of the other promotions being offered over the Memorial Day weekend include:

Sales

• Alexis Bittar: 20 to 30 percent off most pieces.
• Jonathan Adler: 25 percent off everything, up to 70 percent off select items.
• Mio: Get 38 percent off many items for their 38th anniversary sale. 
• Margaret O’Leary is offering 20 percent off all Margaret O’Leary items. 
• Marcella: 40 percent off select items.

Spend and Save

• Third Love: 20 percent off when you spend $150 or more.
• Velvet: 20 to 30 percent off, based on purchase amount.

Sale on Sale

• Athleta: Additional 25 percent off sale items, select items up to 40 percent off.
• Alice and Olivia: 25 percent off sale items.
• Veronica Beard: 20 percent off sale items.
• Eileen Fisher: 30 percent off sale items.
• Heidi Says: 30 percent off sale items.
• Frame: 30 percent off sale items.

And Lululemon offers 15 percent off all purchases to active military and veterans and their spouses this weekend and throughout the year.

Cynthia Traina is a longtime Fillmore resident and an agent with Vantage Realty San Francisco. Send items for Street Talk to CT@cynthiatraina.com.

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STREET TALK | CYNTHIA TRAINA

Seems like even retail is slimming down these days, with three longtime Fillmore shops moving to cozier spaces.

Shuffle & Reshuffle: Mio, a Fillmore fashion staple since 1976 known for its chic European and Japanese clothing, has relocated two doors south to a smaller space at 2031 Fillmore. . . . Mudpie, offering luxury babywear and gifts, moved a few doors down the block from the grand old Fillamento space to 2121 Fillmore. . . . Scarlet Sage gave way at 1903 Fillmore for the Cielo boutique, formerly at 2225 Fillmore, which has been catering for decades to Fillmore’s high-fashion enthusiasts.

Hail & Farewell: We’ll miss grabbing sweet treats at the Sift Dessert Bar, which has permanently closed at 2411 California. . . . Fillmore Street lost another ATM with the departure of Sterling Bank on the corner of Fillmore and Bush. . . . And craft beer haven Pizza Inferno quietly closed in April after decades on the corner of Fillmore and Sutter.

Hello & Welcome: The surge in new fashion options on Fillmore — with the arrival in recent months of Sezane, Finirie, Pollen & Wool, Marcella, Flannel, Lawrence, Rachel Comey and No Rest for Bridget — continues. SVRN is the next addition, bringing high-end labels like Marni and Kenzo to the former Prana location at 1928 Fillmore. . . . Sue Fisher King, whose treasure trove of global home goods has been a fixture for decades on Sacramento Street, is moving to 1913 Fillmore. . . . And Ministry of Scent is expanding from Valencia Street with a second location on Fillmore, bringing more fragrance to the neighborhood.

Dining delights: Newcomer 7 Adams at 1963 Sutter is making waves in the Michelin Guide with its incredible $87 five-course tasting menu, and there’s an even more decadent $157 eight to 10 course option. This prix-fixe restaurant was the only Bay Area addition to the 2024 California guide. . . . Get ready for authentic New York bagels with Emily Boichik’s expansion of Boichik Bagels into the old Johnny Rockets/Glaze space on the corner of Fillmore and Pine. . . . On the opposite corner, a note on the door indicates Noosh is closed due to mechanical issues. Rumors swirl about a possible connection to the Mehta mega real estate deal, which could be pushing out this popular Fillmore restaurant.

Real estate news: Seven buildings on Fillmore between Pine and Clay have changed hands since January. After a secretive buying process involving numerous LLCs, it was revealed that Neil Mehta, founder of GreenOaks Capital and a Pacific Heights resident, purchased the buildings for approximately $36.1 million — reportedly “bent on boosting the quality of retail stores” and replacing chain retail stores with locally owned shops and restaurants. The buildings now house Noosh, La Mediterranee, Starbucks, Joe + the Juice, the former L’Occitane, Alice & Olivia and others, including the historic Clay Theater. Locals are keen to know what’s on his vision board.

On the calendar: The 45th San Francisco Decorator Showcase continues at 2898 Broadway through May 27. . . . Japantown Peace Plaza’s $34 million upgrade is underway. Take a peek at the proposed Geary Blvd. mural design on May 11 from 2 to 2:30 p.m. at Issei Memorial Hall at 1840 Sutter. . . . Refuse to Refuse is hosting volunteer cleanups on Fillmore Street. Meet at Compton’s on May 17 and Pinsa Rossa on May 31 from 3 to 4 p.m., with free drinks afterward. . . . And get ready to groove at San Francisco’s favorite street party: the annual Fillmore Jazz Festival is happening on July 6 and 7.

Cynthia Traina is a longtime Fillmore resident and a realtor with Vantage Realty San Francisco. Send items for Street Talk to CT@cynthiatraina.com.

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