Noosh is the name

FILLMORE BEAT | CHRIS BARNETT

This just in: Noosh is the name of the new restaurant being created on the corner of Fillmore and Pine. The concept is a fresh take on casual fine dining at reasonable prices. The cuisine: Eastern Mediterranean inspired, California made.

The name — soon to adorn the Victorian storefront at 2001 Fillmore that once housed the revered Pacific Heights Bar and Grill and most recently Thai Stick — is a festive Persian toast “to eat and drink” that also translates as “lovely lady.”

Partners John Litz and the husband and wife chefs Sayat and Laura Ozyilmax are still noodling the menu. Says Sayat: “Think California cuisine, locally sourced, farm fresh, healthy with an eastern Mediterranean inspiration — your favorite dishes from Turkey, Iran, Greece, all carried through to the bar and beverages.” Adds Litz: “We’re not just about food and drink. It’s about elevating the aesthetic, the service, the hospitality. We hope to set a new standard.”

The trio have the chops. The chefs have cooked in five of the world’s 50 highest rated restaurants. Litz has launched restaurants in Chicago and Mexico and is a founding partner in the tough-to-get-into Lazy Bear in the Mission.

Fillmore residential interior designer Eden Wright has been commissioned to collaborate with the partners on a totally new look for the space. She has an easy commute. The Eden Wright Design studio is just up the stairs above Noosh.

Noosh owner John Litz (center) with chefs Sayat and Laura Ozyilmax.