A neighborhood icon with historic roots experiencing a renaissance — that was the cause for celebration in mid-July at the Elite Cafe. It was a 30th anniversary party for the Elite, held more than 80 years after its well-preserved Art Deco home first opened in 1928 as the Lincoln Grill.
But the rejuvenated Elite and its renovated building are youngsters compared to another local institution sharing the spotlight at the July 14 bash. The evening also marked the return of Cyrus Noble bourbon, first served up 140 years ago by the Haas Brothers and now available again for the first time in decades.
“It’s our neighborhood,” says Steven Burrows, the chief operating officer of Haas Brothers and a descendent of the Haas family who grew up on Clay Street. “Of course we wanted a good start at home.”
The Haas family came from Germany to San Francisco soon after gold was discovered and by 1851 was providing groceries and spirits to miners in California, Nevada and Alaska. Their relative Levi Strauss began making jeans.
Things didn’t go so well for an unlucky miner named Cyrus Noble, who gave up his search for gold and returned to Ohio to work in a distillery, where he perfected his talent for tasting and blending. Legend says he became so intoxicated by his work that he fell into a vat of whiskey, which was promptly named for him.
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