The New Fillmore

A WHIMSICAL NEW
BAZAAR FOR WOMEN

With a fresh coat of peach paint that sets off vibrant clothing and accessories inspired by the owner’s travels, Roberta Freymann has opened her newest store at 2055 Fillmore.

“I knew San Francisco — and Fillmore Street in particular — was the ideal home for our next boutique,” says Freymann. The Fillmore location is the third Roberta Freymann boutique focusing exclusively on women’s wear.

Assistant manager Bridget Winans says many New York transplants have already expressed their excitement about finding Freymann on Fillmore.

“Locals are still trying to figure us out,” she says, but many customers are already enamored of the “forgiving fit” of Freymann’s kurtas and caftans.

STARBUCKS OPENING
A FILLMORE JUICE BAR

Farewell to the Coffee Bean & Tea Leaf, one of Fillmore’s many coffee shops, which closed on March 25 at the corner of Fillmore and Sacramento. . . . And hello to Starbucks, which is taking over the busy corner for its new chain of juice bars called Evolution Fresh, offering fresh and bottled juices, smoothies and food.

Even though this is the beginning of a new chain from Starbucks, it squeaks in under the ban on chain stores because it’s just starting and has fewer than 11 outlets. So far.

FURNITURE GIVES WAY
TO YOGA WEAR

The end is near for the Danish furniture store BoConcept, which opened less than two years ago at 1928 Fillmore. It’s retreating to its larger showroom in the design district and will be replaced by Prana, a brand of activewear for yogis, climbers and other sports enthusiasts.

ROAM BURGERS
MOVING UP TO FILLMORE

At 1923 Fillmore, Roam Burgers has signed a lease to succeed Osaka, the long-running Japanese restaurant operated by three Chinese sisters. Roam has established a big following for its gourmet burgers down the hill on Union Street.

SOLVING THE PUZZLE
OF FLOOR COVERING

A welcoming carpet in jaunty shades of brick, brown and purple on the sidewalk at 2226 Bush Street beckons buyers into Flor, a new store selling a modular system of floor covering that can be assembled as rugs, runners or wall-to-wall carpeting.

The floor covering is offered in 20-by-20-inch carpet tiles that range in cost from $8 per square for short nylon pile to $40 for plush wool. The squares can be assembled and changed to fit space and use needs.

DECORATOR SHOWCASE
AT 2020 JACKSON

The Heller mansion at 2020 Jackson Street — on the market for $17.5 million — Is the location for this year’s Decorator Showcase, which continues through May 28.

Designed by Julius Krafft, 2020 Jackson was built in 1902 by Wells Fargo Bank President Isaias Hellman as a wedding gift for his daughter, Clara, and her husband Emanuel Heller, founder of the Heller Ehrman law firm. After the 1906 earthquake, it served as the temporary headquarters of Wells Fargo.